free marketing resources

search this page for all the juicy free resources below

media relations
mini guide

This FREE mini guide will take you through 9 key detailed strategies you need to know to be the next pet pro featured in the media.

media relations
newsworthy topics

Grab our list of over 100 topics that are newsworthy. This is the sweet bonus that accompanies the Media Relations mini guide.

inverted pyramid
news funnel

Your news release should be written with the most important information presented first. Use this resource as a guide.

online media kit

Use the handy checklist provided below to guide you. Upload all information into a Google Drive folder for safe keeping.

mini guide

Download our FREE guide for a list of our team’s favorite tech tools and their business applications to help streamline your business.

Tech tools
canva video

Watch our free training on how to customize a Canva template with your brand. This bonus accompanies the Tech Tools mini guide.

Creative pet pros
facebook group

A private group for pet pros who are looking for unique & creative marketing/PR strategies to differentiate themselves.


Who is your ideal customer? What do they believe? What challenges do they face? This worksheet will help you find the answer. 

from pet pros

What Clients Say

"This class exceeded my expectations and I would highly recommend it to any pet care industry professional who is looking to start or improve their marketing game."
April Begosh
"This Master class was super helpful! As a business owner, I found the information to be inspiring, insightful, and very motivating in creating a business model that is right for me! "
Jody Crotty
"This will help me for years to come as I grow my brand and my confidence. If you are a pet pro and you want to be seen as an expert in your field, this is the class for you!"
Louise Daigle