free marketing resources

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Dog walking club
mini guide

Download our FREE mini guide to learn the 7-stage process to increase revenue, attract new clients, and build community by establishing a dog walking club in your area.

Creative pet pros
facebook group

Join our private, free Facebook group which offers support for pet pros who would like to learn ideas and strategies for starting a dog walking club in their community.


Who is your ideal customer? What do they believe? What challenges do they face? How much do you know about them? This FREE worksheet will help you find the answers. 

media relations
mini guide

This FREE mini guide will take you through 9 key detailed strategies you need to know to be the next pet pro featured in the media.

media relations
newsworthy topics

Grab our list of over 100 topics that are newsworthy. This is the sweet FREE bonus that accompanies the Media Relations mini guide.

inverted pyramid
news funnel

Your news release should be written with the most important information presented first. Use this resource as a guide.

online media kit

Use the handy checklist provided below to guide you. Upload all information into a Google Drive folder for safe keeping.

from pet pros

What Clients Say

"This class exceeded my expectations and I would highly recommend it to any pet care industry professional who is looking to start or improve their marketing game."
April Begosh
"This Master class was super helpful! As a business owner, I found the information to be inspiring, insightful, and very motivating in creating a business model that is right for me! "
Jody Crotty
"This will help me for years to come as I grow my brand and my confidence. If you are a pet pro and you want to be seen as an expert in your field, this is the class for you!"
Louise Daigle
"Traci takes the time to explain things well and gives examples of what you should be thinking about. A good challenge that made me think outside the box."
Morag Wilcox
"Before taking the Media Relations Masterclass, I was completely intimidated by the idea of approaching the media in any way. Recently, a producer from Good Morning America reached out for my story and I never would have called her back for my interview if I hadn't dipped my toes in other aspects of the local media first! One step forward at a time and you'll definitely gain the momentum and confidence you need."
Laura Gendron
"You have been extremely helpful and supportive! Can't thank you enough. Massive value. Thank you so much for doing this awesome sauce training. You are the bomb!"
Adrienne Gummerson