The amazing Jai Stone, an award-winning, master brand strategist and digital disruptor with over 60k online followers, was the expert presenter for our Tech Club for Pet Pros Mastermind this month.
As a seasoned branding professional, Jai’s client list includes companies like Coca-Cola, Delta Air Lines and NASCAR.
Her thought-provoking content has been featured on Forbes, Huffington Post, ESPN, Black Enterprise and Essence Magazine.
Jai is also a Certified Canva Creative and experienced graphic designer who trains everyday entrepreneurs to create their own high-impact graphics that help them stand out.
For many pet pros, branding may seem overwhelming. When you think of branding, you may feel confused, lost, and unsure of where to start. Perhaps you are afraid of making the wrong move because branding is expensive.
Jai’s solution for pet pros who want to save money and turn around creative quickly, but need it to look professional, is Canva.
According to Jai, “Canva helps you keep your brand concise and consistent across multiple platforms.”
Marketing experts refer to a brand as the “look and feel”. However, many people do not know what that means. Jai shared with us a simplified yet powerful definition for branding and created a copyright for it.
“Branding is the visual and emotional expression of a promise.©” – Jai Stone
Jai explains, “when we say visual, that’s what you’re seeing. All of these elements that you see, lead back to a promise. Emotional is what you feel; the experiences. What you see and what you feel should be directly connected to your promise – promise of value.
The main components of visual branding in today’s marketplace are your brand colors, your brand logo, photos and images, brand fonts, and your graphics. Graphics include social media profiles, your website, any kind of print materials, flyers, etc. Make sure your brand is consistent in these areas in order to increase the trust that your audience has for you.
The emotional side of branding relates to feelings. When we talk about emotions, it relates to the experiences that people have with you or your brand.
According to Jai, when we say feel, we mean emotions. “People don’t want to attach emotions to their brand. They prefer to say I deliver a product, the product is superior. Buy from me just because I’m great. But people make emotional decisions, and then they make logical justifications for those decisions.”
“If you give care to pets, that’s your promise of value. So everything about your visuals, and everything about what people experience with your brand, should deliver on that promise.”
To learn more about Jai, visit JaiStone.com.
Not a member of our Tech Club for Pet Pros Mastermind? Learn more at TraciBisson.com.