“I love working with pet pros and helping them
reach their full potential in business!
They are so passionate about the work
they do and they have
such a kind and gentle spirit.”
– Coach Traci
Traci helps pet professionals develop a comprehensive media relations strategy for their business and earn valuable 3rd party credibility.
CREATIVITY COACH WITH 26 YEARS' EXPERIENCE IN MARKETING & PR
Traci Bisson is the owner/founder of It Takes a Village Pet Care located in Barrington, NH. She is also the founder of NH Pet Industry Professionals where she coaches over 170 members with their marketing and public relations.
Prior to starting It Takes a Village Pet Care, Traci started her career in marketing/PR in 1994. She founded her own firm in 2000 then closed it in 2017 to pursue her pet care business.
She also started an online membership site for mom entrepreneurs in 2008 at the height of the recession, grew the group to 1,000 members, and sold the company in 2013.
At her marketing/PR firm, Traci directed a team of publicists that worked with authors, entrepreneurs and business leaders to manage their media image. Under her guidance, the company secured stories and features for clients with top national and local print and broadcast media such as the NY Times, Chicago Tribune, Family Circle, USA Today, Financial Times, CSBC Radio, WCNY-TV Channel 24, WMUR-TV Channel 9, Boston Herald, Boston Globe, Concord Monitor, Union Leader, Foster’s Daily Democrat, WHEB-FM 100.3, WTSN-AM 610, NHPR, WOKQ 97.5, WERZ 107.1, WCAX-TV, Channel 3, WVNY ABC 22, NH Chronicle and dozens more.
As a published writer, Traci has written articles on book publishing and promotion, how to get free publicity, blogging, social networking, marketing, business planning, how to write news releases, and other topics.
Her articles have appeared in many publications, including national and local magazines, newspapers, and websites.
In addition, Traci has been interviewed on several expert subjects for TV, radio, print, and social media, most recently on sustainability and community for Pet Sitter’s World magazine.
2000 – Founded Bisson Barcelona, LLC
Marketing & PR
2008 – Founded The Mom Entrepreneur
sold in 2013
2016 – Founded It Takes a Village Pet Care
2017 – Graduate of Leadership NH